Providing accessible family activities for 1.6m users in the UK
Designing a mobile app to provide accessible & affordable activities for families in Colchester, UK.
Role
Product Designer & Team Lead
Industry
Family & Lifestyle
Duration
Ongoing
Stage 1. Market research and analysis
Initiated the project with comprehensive market research, analyzing competitors and identifying gaps in the family activities and lifestyle app market. Conducted surveys in collaboration with Business analysts and product managers to understand their needs, preferences, and pain points.
Stage 2. Concept development and user flow design
Led the conceptualization phase, brainstorming with the design team to generate innovative ideas that align with user needs and project goals. Developed user personas and scenarios to guide the design process and ensure a user-centered approach.
Mapped out user flows for key app functionalities, including account creation, personalization, event creation, and social interactions. Prioritized simplicity and intuitiveness in the navigation structure to enhance user engagement.
Stage 3. UI design and prototyping
Created detailed wireframes and interactive prototypes using Adobe XD, focusing on crafting an inviting and user-friendly interface. Selected a warm and inviting color scheme and typography that reflects the app's social and culinary focus.
Developed high-fidelity prototypes that showcased the app's core features, including a explore page, detailed event pages, and an integrated chat system for planning events. Conducted iterative design reviews with the team to refine the prototypes.
Stage 1. Market research and analysis
Initiated the project with comprehensive market research, analyzing competitors and identifying gaps in the family activities and lifestyle app market. Conducted surveys in collaboration with Business analysts and product managers to understand their needs, preferences, and pain points.
Stage 2. Concept development and user flow design
Led the conceptualization phase, brainstorming with the design team to generate innovative ideas that align with user needs and project goals. Developed user personas and scenarios to guide the design process and ensure a user-centered approach.
Mapped out user flows for key app functionalities, including account creation, personalization, event creation, and social interactions. Prioritized simplicity and intuitiveness in the navigation structure to enhance user engagement.
Stage 3. UI design and prototyping
Created detailed wireframes and interactive prototypes using Adobe XD, focusing on crafting an inviting and user-friendly interface. Selected a warm and inviting color scheme and typography that reflects the app's social and culinary focus.
Developed high-fidelity prototypes that showcased the app's core features, including a explore page, detailed event pages, and an integrated chat system for planning events. Conducted iterative design reviews with the team to refine the prototypes.
